Privacy Policy

Three kinds of information reach this website. That is the whole list.

What you type into the contact form or an email

If you write to the desk we receive what you chose to send: the name you used, the email address you wrote from, the text of your message, and any attachment — a photograph of a label, a screenshot of a page. This is the only information here you actively hand over, and we use it to answer you and for nothing else. We do not add a correspondent to a mailing list, because there is none. We do not use an email address for advertising. We do not pass it to the brand or the seller. If you write about a problem with an order we will tell you which number to call rather than forward your message, because this desk cannot see orders.

Server logs

Like effectively every website, this one runs on a server that records requests. A log entry typically holds the IP address, the date and time, the page requested, the status code returned, the referring page if the browser sent one, and the user-agent string. These are generated automatically by the hosting software. They exist so that faults can be diagnosed, broken links found, and abuse identified and blocked.

Analytics

This site measures how its pages are used: which pages are opened, roughly how long a visit lasts, which page a reader arrived from, the broad category of device and browser, and an approximate location derived from the IP address at country or region level. The purpose is editorial. It tells us which pages readers reach, which they abandon and which need rewriting. What it is not used for is worth stating as plainly: we do not build advertising profiles, we do not try to identify individual readers, we do not combine measurement data with an email you sent, and we do not sell, rent, licence or trade any of it.

And the interactive elements, which send nothing anywhere

Several pages here carry small interactive tools — a supply planner, a fit check, a claim translator. They run entirely inside your own browser. Nothing entered into them is transmitted, stored or logged. The answers are worked out on your device and forgotten when you close the tab.

Who else is involved, how long anything is kept, and what you can ask us to do about it.

Third parties and disclosure

A hosting provider serves these pages and keeps the server logs. An analytics provider processes the usage measurements. An email provider carries messages to and from the desk address. Each acts on our instructions rather than as a partner we share data with for its own purposes. Beyond them, the only other organisation involved is the seller whose page the order button points to, and it receives nothing from this site except the referral identifier described above. We do not sell personal information and we do not share it for cross-context behavioural advertising. Anything would be disclosed further only on a valid legal demand, in the defence of a legal claim, or in investigating an attack on the site.

Retention, location and security

Server logs are kept long enough to diagnose a fault or investigate abuse and are then discarded in the ordinary rotation. Analytics data is retained in aggregate. Email correspondence is kept while an exchange is live and for a reasonable period afterwards, because a correction to a page is worth being able to look up later. This is a United States website with a United States audience and its providers are ordinarily here. The site is served over an encrypted connection and access to the desk mailbox is restricted to the people who need it. We will not claim more than that, because no website can promise that nothing will ever go wrong — but the highest-risk data, your card details, is never in our custody at all.

Your rights, and how to use them

Privacy rights in the United States are set state by state, so what you are entitled to depends on where you live. Rather than publish a table of statutes that may be out of date by the time you read it, this desk takes a simpler position: we will honour any of the following from any reader, wherever they live. You can ask what we hold that relates to you, and for a copy of it. You can ask us to correct something that is wrong. You can ask us to delete it, and unless a law requires a record to be kept, we will. You can ask us to stop using it, which in practice means closing the correspondence. Because we do not sell personal information and do not use it for targeted advertising, there is nothing to opt out of on those grounds.

Email the website inbox listed in the site footer, say what you want done, and give us enough detail to find the records — in almost every case that is the address you wrote from. We will acknowledge the request and deal with it within a reasonable period, at no charge. One honest limitation: because this site holds so little, the answer is very often that we hold nothing beyond an email exchange and some aggregate analytics that cannot be traced back to anybody.

Changes, and how to reach a person

If this policy changes, the revised version replaces this one and the date at the top of the site moves with it. We will not change it quietly and claim it always said something else. For this policy, these pages, a correction or a privacy request: the website inbox in the site footer, Monday to Friday, 9:00am - 5:00pm ET, or 1370 Avenue of the Americas, Floor 4, New York, NY 10019, USA. For an order, this desk can only redirect you to the order desk listed in the site footer. Returns, per the supplied material, go to 277 Park Avenue, Floor 38, New York, NY 10172, USA — but call the sales line first.